Clik here to view.
The 7 Rules Of Viral Videos You Probably Shouldn't Share With Your Boss
The funny thing about comedy is that it works ridiculously well with viral videos. Yet in the it-isn't-creative-unless-it-sells world of B2B marketing, humor is as rare as the one-armed paperhanger,...
View ArticleClik here to view.
Marketing As Service: Stop Selling And Start Doing
He was harder to shake than a lamppost and half as bright. Another financial advisor spouting out his expertise into the phone before I'd even downed my first cup of java. I didn't know the guy from...
View ArticleClik here to view.
9 Ways To Measure The (Actual) Success Of Your Social-Media Community
In the hype that is social media marketing, it is often hard to distinguish between the braggadocio and the brilliant. Communities are launched with great fanfare only to slink away quietly into the...
View ArticleClik here to view.
Move Over Social Media; Here Comes Social Business
It takes extraordinary chutzpah to promote a vision before it can be fully realized by your audience, let alone your company. IBM did just that in 1997 when it introduced the notion of e-business....
View ArticleClik here to view.
Giving Kick-Ass Presentations In The Age Of Social Media
Fast Company wants you to have your best year yet in 2012; click for more advice and tips on how to work smarter, manage your career, and lead a more meaningful life.It was painful to watch. Jon Bond,...
View ArticleClik here to view.
8 Bold Resolutions For Marketers
Here's a trivia question for you: What was George Harrison's last released single? The answer, as it turns out, is Any Road, a song that reminds us, "if you don't know where you're going, any road will...
View ArticleClik here to view.
Gibson Guitar And IBM: The Art, And Science, Of Doing Well By Doing Good
At first glance, Nashville-based Gibson Guitar and Armonk-based IBM are about a million miles apart in almost every way imaginable. Privately held Gibson makes musical instruments, many of them by...
View ArticleClik here to view.
5 Ways To Know Your Marketing Metrics Don't Suck
Whether or not Brad Pitt wins Best Actor later this month for his sublimely subtle portrayal of Billy Beane in Moneyball, the man who transformed baseball from a game of hunches to a business of...
View ArticleClik here to view.
Social Media Fitness Report: How Does Your Company Measure Up?
Achieving genuine fitness, whether physical or in social media, is not something you can do in a few minutes a day or without exertion. It takes tremendous discipline and the commitment to achieving...
View ArticleClik here to view.
Want A Branding Challenge? Try Marketing An NFL Team
With a 40,000-person strong waiting list for season tickets, you would think Tim McDermott, CMO of the Philadelphia Eagles, could pull back a bit on his marketing activities. On the contrary, says...
View ArticleThe 6,224-Foot View Of Social Media
Sometimes you just have to get high to achieve clarity. Or at least that's what I told myself as I ascended 6,224 feet to Lake Tahoe for the Social Media Insider Summit last week. And, true to form,...
View ArticleHow To Tell If Your Rebranding Is A House Of Cards
As it turns out, even houses of cards are no longer the simple, flimsy structures you and I built when we were kids. Oh no--they are now fodder for Guinness and its eponymous book of records. Just two...
View ArticleSinging The Praises Of Small Business Saturday
It wouldn't be hard to argue that Small Business Saturday is the most successful marketing campaign of the decade. Since its debut in 2010, this unique program has increased sales of participating...
View Article13 Bold Marketing Moves To Try In 2013
Forget Michael Porter, Seth Godin, and Guy Kawasaki--if you're in search of fresh marketing guidance for 2013, then perhaps you should consider a new source. Someone who can help you rectify the...
View ArticleThe Recipe For CMO Success, Jack In The Box Style
If Truman Capote was right that "Failure is the condiment that gives success its flavor," then you're in for a feast as I contrast the typical shortcomings of your average CMO with the amazing success...
View ArticleB2B Is Dead, Long Live B2B
Once upon a time in the realm of corporate America, there lived a stalwart named B2B. His purposeful walk and confident grin belied his unwavering subservience to all the almighty Sales King, who...
View Article18 Things CollegeHumor Can Teach You About Content Marketing (And 1 They Won't)
A rabbi, a priest, and a content marketer walk into a bar…. Bet you want to know what happens next, right? Well, patience, Vine-brain--you'll just have to wait until I'm good and ready. Before then, I...
View Article10 Rules Of Influencer Marketing--And Why You Should Commit To Them
"Mawage. Mawage is wot bwings us togeder tooday. Mawage, that bwessed awangment, that dweam wifin a dweam." Besides being one of my favorite scenes from one of my favorite movies, these words from...
View Article17 No-Brainers For 2014 From 17 Award-Winning Marketers
Marketing may not be brain surgery but talk to enough leading marketers and you'll find an increasingly complex matrix of considerations that might give even the neurologists at Johns Hopkins a daily...
View ArticleForget About Pleasing Everybody: Why You Don't Want A Mega-Brand
It's almost been a golden rule for some time now among corporations that it's better to have a few mega-brands than multiple middling ones.Procter & Gamble (P&G), the maker of many goods you'd...
View Article
